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This is actually an important way of looking at all of Dominion, not just Big Money, but I think it’s easiest to understand in Big Money because the money density is easy to calculate. So if you’re trying to decide whether or not to buy a Market, you can’t just look and see whether that’s good for your deck, you have to see if it’s better for your deck than the alternatives.
 
This is actually an important way of looking at all of Dominion, not just Big Money, but I think it’s easiest to understand in Big Money because the money density is easy to calculate. So if you’re trying to decide whether or not to buy a Market, you can’t just look and see whether that’s good for your deck, you have to see if it’s better for your deck than the alternatives.
  
One nice little way to look at this is with Potion cards. Since whenever you buy a potion, you could’ve gotten a silver, it’s generally true that any time you have {{Cost|X}}+{{Cost|P}}, you could have bought something costing {{Cost|X}}+{{Cost|2}}. For instance, if you buy a Possession, that could have almost always been a Province if you’d gotten Silver instead. Your Alchemists could have been Laboratories (hey, that actually makes a lot of sense), your Familiars could have been Witches, etc. Now, whether or not you should go for Potions for these cards has a lot to do with variance and the usefulness of the potion later in the game, but it’s a tremendous illustration of opportunity cost in action. The opportunity cost of buying a Potion is a silver (or any other {{Cost|4}} or less cost card), and that Silver could have gotten you a Province; instead you have Possession, which is sometimes better than Province early in the game but typically probably worse than just having the 6VP.
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One nice little way to look at this is with Potion cards cards. Since whenever you buy a potion, you could’ve gotten a silver, it’s generally true that any time you have {{Cost|X}}+{{Cost|P}}, you could have bought something costing {{Cost|X}}+{{Cost|2}}. For instance, if you buy a Possession, that could have almost always been a Province if you’d gotten Silver instead. Your Alchemists could have been Laboratories (hey, that actually makes a lot of sense), your Familiars could have been Witches, etc. Now, whether or not you should go for Potions for these cards has a lot to do with variance and the usefulness of the potion later in the game, but it’s a tremendous illustration of opportunity cost in action. The opportunity cost of buying a Potion is a silver (or any other {{Cost|4}} or less cost card), and that Silver could have gotten you a Province; instead you have Possession, which is sometimes better than Province early in the game but typically probably worse than just having the 6VP.
  
Perhaps the simplest, first way many players need to realize the importance of opportunity cost is with the ‘Village idiot’. Villages, like any cantrip, can’t possibly hurt your deck, since they replace themselves, right? This is the thought process a lot of people go through early on. This may be true, but that doesn’t mean you should just gobble up all the Villages you can; if you start off the game buying Village after Village, you’ll have a whole bunch of unused Actions lying around, with no Action cards to use them on.  More importantly, your deck won’t have any buying power, because the opportunity cost of buying a Village is a Silver. Your opponent that buys Silvers will be far ahead of you.
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Perhaps the simplest, first way many players need to realize the importance of opportunity cost is with the ‘Village idiot’. Villages, like any cantrip, can’t possibly hurt your deck, since they replace themselves, right? This is the thought process a lot of people go through early on. This may be true, but that doesn’t mean you should just gobble up all the Villages you can; if you start of the game buying Village after Village, you’ll have a whole bunch of unused Actions lying around, with no Action cards to use them on.  More importantly, your deck won’t have any buying power, because the opportunity cost of buying a Village is a Silver. Your opponent that buys Silvers will be far ahead of you.
  
 
Another great card to look at through the lens of opportunity cost is {{Card|Hoard}}. Hoard could have been a Gold. So any time you buy a Duchy with Hoard, you could have bought a gold instead. Now you are gaining that Gold as well, it’s true, but you have to look at when in the game you are... do you want a ‘free Duchy’ in your deck yet? Maybe so, maybe not. To say nothing of the times where the opportunity cost of going Hoard over Gold knocks you down from {{Cost|8}}, buying a Province, to {{Cost|7}}, settling for a Duchy and another Gold.  Yes, I’m saying that Hoard is overrated and misused.
 
Another great card to look at through the lens of opportunity cost is {{Card|Hoard}}. Hoard could have been a Gold. So any time you buy a Duchy with Hoard, you could have bought a gold instead. Now you are gaining that Gold as well, it’s true, but you have to look at when in the game you are... do you want a ‘free Duchy’ in your deck yet? Maybe so, maybe not. To say nothing of the times where the opportunity cost of going Hoard over Gold knocks you down from {{Cost|8}}, buying a Province, to {{Cost|7}}, settling for a Duchy and another Gold.  Yes, I’m saying that Hoard is overrated and misused.

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